Vera Milet
Product Marketing & Brand Positioning

From technical SaaS to heartfelt storytelling — I help teams simplify complexity, align messaging, define research-backed positioning, and create data-informed campaigns.

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About Me

Marketing with clarity, care, and strategy.

I’m a product marketing professional with 12+ years of experience leading go-to-market launches, building customer journeys, and creating emotionally resonant messaging — across SaaS, nonprofit, retail, and personal brands.

Learn more about me

I also volunteer, love dogs, and believe growth should be purpose-driven.

What I Do Best

Go-to-Market Strategies

Planned and led product and service launches from research to execution. Collaborated cross-functionally to align messaging, channels, and tactics that drove user adoption and early growth.

Audience and User Research

Conducted qualitative and quantitative research to uncover pain points, behaviors, and unmet needs. Translated insights into positioning, feature prioritization, and content strategy.

Brand Positioning

Shaped brand narratives that resonate. Defined value props, messaging hierarchies, and tone of voice to differentiate in saturated markets and connect with target users.

Portfolio Results Overview

Projects That Moved the Needle

Content & Writing Samples

This collection shows how I turn complex topics — from SaaS infrastructure to SEO and marketing — into clear, engaging content that informs and inspires action.

Product Marketing at SaaS

This project shows how I combine research, GTM strategy, and cross-functional execution to turn ideas into measurable business growth.

Social Media Strategy at a Digital Agency

This project shows how I led multi-client social campaigns, combining content strategy, performance analytics, and cross-functional teamwork to deliver measurable growth in engagement and reach across diverse industries.

See all portfolio

Experience

Marketing Manager / The Opportunity Tree

2024–2025 · Phoenix, AZ (On-site)

Led marketing strategy and content initiatives across multiple campuses of this nonprofit supporting individuals with IDD. Created impactful campaigns, optimized messaging, redesigned website, and developed engaging donor content. Built strong emotional connections between the organization and its community through storytelling, Google Ads, SEO, and digital media.

Product Marketing Manager / ISPmanager

2022–2024 · Remote (Cyprus-based SaaS)

Owned go-to-market strategy, positioning, and messaging for a technical SaaS product in the server management space. Conducted audience and competitor research, launched new product features, collaborated cross-functionally, and led data-driven campaigns that elevated product visibility. Introduced new education formats, refined community strategy, and achieved record-setting engagement in B2B channels.

Marketing Specialist /
The Fractionals

2024–2025 · Tempe, AZ (Hybrid)

Developed brand positioning, created presentation and workshop materials, and supported outreach efforts for this integrator-led advisory firm. Translated operational strategy into clear visual assets and lead magnets.

Social Media Project Lead / Digital Agency “Ingate”

2020–2022 · Remote

Managed a cross-functional team delivering social media campaigns for a diverse portfolio of agency clients. Led reporting, strategic content planning, and performance tracking across multiple platforms. Achieved measurable growth in audience engagement and brand visibility for clients in the e-commerce, wellness, and tech sectors.

Digital Marketing Coordinator – Manager / Bookstore

2015–2020 · St. Petersburg, Russia

Launched and scaled the bookstore’s online presence, eventually managing full digital marketing operations. Led public communications, coordinated press events, and executed campaigns that increased visibility and foot traffic. Ran competitor and audience analysis, implemented SEO improvements, and developed internal social media content guidelines.

Testimonials

Vera is a rare mix of analytical and creative. She brings clarity to audience and competitor research, delivers structured campaigns, and constantly pushes the team forward with fresh ideas.

Former colleague at ISPmanager

Vera’s strengths are project management, competitor and audience analysis, and generating new ideas. She communicates excellently with the team and always finds a way to make feedback constructive.

Former Supervisor Digital Agency “Ingate”

Created, planned, and evaluated promotional campaigns that increased brand recognition and customer engagement. She consistently delivered strategic improvements across social channels and the website.

Former Manager Bookstore

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Vera MiletProduct Marketing & Brand Positioning