About Me

I’m Vera — a product marketing strategist and lifelong volunteer who believes in purpose-driven work. From SaaS to social impact, my work blends storytelling with systems and creativity with clarity.

I specialize in turning complex goals into structured, scalable campaigns that drive results.

My work is grounded in data, but shaped by empathy — a combination that helps me lead cross-functional teams, build trust with stakeholders, and navigate high-growth environments without losing clarity.

I’m detail-oriented and driven (a “Controller,” according to Predictive Index), but also thrive in dynamic, people-first teams where communication and flexibility matter.

More Than Marketing

When I’m not building roadmaps or refining messaging, you’ll find me hiking with my daughter, volunteering with rescue dogs, or cooking something that smells like home.

People describe me as detail-oriented yet fast-paced, collaborative yet strategic. I combine controller-level diligence with a big-picture, audience-first mindset.

Tools I Use (and Love)

I believe strategy comes first — but the right tools bring it to life.
Here are the platforms and systems I’ve worked with most, whether it’s building go-to-market campaigns, setting up automated flows, or designing data-backed content journeys.

Automation & Workflows
• Keap and Monday.com
• Mailchimp
• Custom Logic Flows
• WordPress and Front-end flow
• Triggered Communications
Design & Video
• Canva Pro (Visuals, Social Graphics, Brand Kits)
• CapCut, Runway (Video Clips, Reels)
• Loom (Team Demos, Quick Explainers)
• Brand Asset Layouts (Slides, Style Kits)
Research & Analysis
• CRM & Inbound Funnels
• Google Analytics, SimilarWeb
• Social Listening & UGC Research
• User Interviews & Feedback Loops
• Campaign Data Reports + KPI Tracking
Promotion Strategy
• Meta Ads (Facebook/Instagram)
• Google Ads
• SEO (Yoast, Ubersuggest)
• Partnership Marketing & Collaborations
• UGC Marketing

Education & Certifications

01

UX Design Foundations

Completed 3-course series by Google / Coursera including:

– Foundations of UX
– Empathy, Problem Framing & Ideation
– Wireframes & Low-Fidelity Prototypes

02

Digital & Product Marketing

Focused on strategy, positioning, and audience research:

– Pragmatic Institute: Product Marketing & Management Foundations
– HubSpot Academy: Digital Marketing Certification
– Netology College: Digital Marketing Specialist Certificate

03

Formal Education

My academic background combines economics and hospitality — building the analytical and people-first foundation I now apply in strategic marketing work

– Bachelor’s Degree in Economics, St. Petersburg State University of Engineering & Economics, 2011
– Diploma in Hospitality, Petrovsky College, 2005

What my teammates say

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Vera is a rare mix of analytical and creative. She brings clarity to audience and competitor research, delivers structured campaigns, and constantly pushes the team forward with fresh ideas.

Former colleague at ISPmanager

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Vera successfully handled a wide range of product marketing tasks — from writing technical articles to developing positioning and content strategies. She actively participated in feature launches, supported partner programs, and always looked for ways to improve the brand’s presence across platforms.

Manager, ISPManager

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Created, planned, and evaluated promotional campaigns that increased brand recognition and customer engagement. She consistently delivered strategic improvements across social channels and the website.

Former Manager Bookstore.

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Vera’s strengths are project management, competitor and audience analysis. She communicates excellently with the team and always finds a way to make feedback constructive.

Former Supervisor Digital Agency “Ingate”

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Sometimes Vera adds too many tasks into one request — but only because she sees the big picture and moves fast. Better to have someone with too many ideas than not enough.

Former colleague at Digital Agency “Ingate”

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